COLLECTIVE SOFTWARE DEVELOPMENT

The Real Reason We Joined Automation Alley

Thursday, January 24, 2008

In this community, startups have a dizzying array of programs to help them get off the ground. At DevHive, we have taken advantage of several of these programs, all of which were helpful. However, at some point, you reach a saturation point. You simply can't bear to sit through another 60-minute lecture on how to identify your target market. So when the Automation Alley approached me and asked DevHive to join their association, I kind of put it on the back burner.

However, an acquaintance at another startup recently told me that the best thing they had done at their company was to join Automation Alley. Not only did he feel like the networking was invaluable, but he told me a story about how, one day, another member popped in from out of the blue and handed them a list of all his target customers. He was blown away that someone would be so helpful. Now that got my attention. Prospects and networking with real businesspeople...those are real reasons to join a professional organization.

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